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ToTaLLy CoOL ®
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Culture
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Fashion
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Features
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History
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Stay Tuned - There Is
Much to be exposed to --
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Richard Renda
Editor-at-Work
ToTaLLy CoOL ®
"The Official Editorial Authority"
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Anne Kalso's Negative Heel shoe sold in Copenhagen was brought to the U.S. with the first
New York Store opening in 1970. The demand ultimately grew to what was over 100 stores. This is the Minneapolis store. |
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Totally Cool ®
The Magazine
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outtakes and misc.
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Editorial Music Credit:
Down In Lamar
Floyd Lee
Amogla Records
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Section 1:
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Home
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copyright 2003
All rights reserved.
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On Every Page There Is
A Song. Wait. And adjust
... your volume.
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A Magazine Alive
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Editor-In-Chief:
Laurie S. Schechter
"World's First Vogue Style Editor"
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These Feet Are Made For Walking
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The MagaZine
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OpenSpring03 | BeautyLips2 | BeautySpring | 1EarthSole | EarthSole2 | EarthLooks | Fusion2003 | StarryNite03 |
WhalesBack | People2Think | AprilMadonna | DixieChicks | DixieChicks2 | SurfsUp2003 | CoolSurf | CamelBoards | InTheCurl | Elvira | SkinDeep2003 | PortersWorld | DanceGirlRub | CoolEdge2003 | ArtOfShaving | PetProject | Puc | HonestSalute | 2003Suggests | 1FanMaker | ChildExpress | Japan81 | RoundDoorway |
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A matter of Earth ...
The shoe with soul.
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Back in the 1960's and 70's --
in a time when culture, creativity,
consciousness, and awareness blossomed with progressive ideas and self realization the earth gave birth to a new way of looking at things. It gave humanity a new angle. It gave birth to negative heel technology. A shoe that was designed with the heel lower than the toes. |
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Anne Kalso
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Drawing by Don Mackay, Newsweek 1974.
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The Earth Shoe, originally
known as those funny slanted shoes by Anne Kalso, was created in 1957 and perfected over the next decade. In 1969 Eleanor and Raymond Jacobs got together with Anne Kalso, a Danish costume designer and yoga instructor. Anne agreed to allow Eleanor and Raymond to market the shoes in America. The first store opened in 1970, in New York, on Earth Day. There the shoe became known as The Earth Shoe. |
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The one store grew to more than 50 in the United States. There were
lines out the doors. An ad even had to be published to tell people they were being made as fast as possible. Anyone who knew about Cool in those days had at least one pair They became such a big hit because they were the shoe that had a Health connection. They promoted better posture, breathing, and circulation. They also induced a well being Yoga state of mind. Anne realized that the lowering of the heel in the shoe could help people reach a similar feeling to that created by the Lotus position in Yoga. After a good run of 7 years the supply could not meet the demand and in 1977 the shoe came to rest. |
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- The Earth Shoe -
One step ahead in style
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And now ... now
they are back !!! |
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Spring Men -
The Orion in
Kahaki and in Black |
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Spring Ladies -
The Lotus clog |
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Spring The
ladies Melody sandal in Blue and the Meadow in Sandstone |
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circa 1970's. Earth Shoe Store.
Line of people out the door. |