The MagaZine
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Lacoste clothing, for nearly 20 years, only consisted of -- one white shirt -- with the Crocodile logo embroidered on it.
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copyright 2004
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Lacoste, since it began, has come a long way from just one white shirt.
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Lacoste photos by The Chung ... the Lensman: Chung Lee.
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Lacoste as we can see looks good on everyone ... the conservative and the Hip !
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Watch out. There may be something wild on this page. Quick get The Crocodile Guy from
Down Under. Wait, never mind. Not to worry. This Croc is a friendly Croc. He is hiding under this Jacket. You have probably seen it a thousand times on the shirts and jackets of many an outfit. It is that famed logo ... the Crocodile that tells you: if you see it on a piece of clothing -- that garment was most likely made by the long established sportswear company "Lacoste" (unless it is a knockoff and not the original thing). The little Crocodile is known for what is called the "preppie look." |
photograph by
Chung Lee |
Lacoste fine clothingwear
began in France with its Crocodile logo shirt in 1933. From there it was all History. It was tennis player Rene Lacoste that was the inspiration for the logo and clothing line. In 1933, Rene and his team mates took from the Americans for the first time: The Davis Cup. Like we said ... it is all History from there. |
For a little more
History, in 1963 it was Rene Lacoste who invented the "Steel" Tennis Racket. Which was then used by tennis greats Jimmy Connors and Billie Jean King. For a little history. |