BlueCanoe

Totally Cool �

The Magazine

Editorial Music Credit:

Call Me Papa

Supergrass

Paloalto Def Jam Records

Stay Tuned. On the road

of what you relate to ...

On Every Page There Is

A Song. Wait. And adjust

... your volume.

Editor-In-Chief:

Laurie S. Schechter

"World's First Vogue Style Editor"

Richard Renda

Editorial Director

Blue Canoe is the United States premier
manufacturer of organic cotton yoga and
bodywear since 1993. Homegrown in
Northern California's Humboldt County, Blue
Canoe is a woman-owned business with a
conscience celebrating its 10th anniversary in
2003.

Colors include spring brights such as melon, plum, iris,
periwinkle and scarlet, along with more earth/natural
tones including sand, olive, black, ivory, and undyed
natural. The Blue Canoe spring summer line is available
in specialty shops Worldwide. For more information,
call Blue Canoe at (888) 923-1373 or visit their web site
at www.bluecanoe.com.

Blue Canoe bodywear is exceptional in several
ways ... All their clothing is made of soft,
breathable cotton in styles that are designed for
utmost comfort. Their classic styles are always
in fashion with simple lines that flatter the figure
and fit perfectly. Blue Canoe uses organically
grown cotton in their fabrics and their clothing is
dyed using a low-impact dying process.

"The Deep V" Top
that slightly tapers

a mid-hip length cut.
piece is extremely
from 100%

cotton interlock,
Canoe calls
cashmere."

has a relaxed fit
at the waist with
The summery
soft, made

organic

which Blue
"cotton

* Intimates

* Comfort Bras

* Yoga Wear

* Casuals

"The Yoga Flare" provides

a stylish flare capri pant with Blue
Canoe's popular "V" fabric waistband.

"The Lotus" has the elegant cut - perfect for
before, during,

"The Rio" has a wide boat neck
and a low

scoop back.

A full cut in

the bust

area

provides

ample

room.

a neckband that tapers to a bare shoulder cut
with a bare back set off by two gradually
widening straps and an inside bra.

All items come in sizes S-XL

Nestled in the heart of the Redwood Forests of
Northern California, a company called Blue
Canoe is busy making "close-to-the-body"
wear with a difference. Blue Canoe was
founded in 1991 by CEO Laurie Dunlap and is
at present the only company in the United
States exclusively producing bodywear (and
yogawear) from organically grown cotton.

Their business practices are based on a lifestyle committed to living lightly on the earth, following
good sense rather than trends, supporting sustainability, recycling and non-chemical alternatives.
Blue Canoe is also a part of the Co-op America Business Network whose members pledge to
conduct business in a way that addresses the needs of consumers, employees, neighborhood
communities, and the environment.

The Blue Canoe's philosphy stands strong. Garments worn next to the skin should be of the pure
quality and non-toxic. They should also be an integral part of a person's wardrobe. The Collection
works well with all other clothing as underlayers or casual wear. Appealing to the fast growing
number of - Green Consumers - who are demanding natural alternatives to traditionally grown
cotton which uses large amounts of chemicals, the Blue Canoe line successfully reflects the values
of a lifestyle that is both close to nature and physically active. Their ever growing number of
customers are appreciative of the quality, American made, and simple styles that go from a casual
lunch to yoga class to the beach and make the Spring into Summer all that much more ... Fun.