Tumi Bags, Handbags, and Luggage. The
Greatest !!!
Anish Kapoor Sky Mirror.
Rockefeller Center. New York City.
Anish Kapoor Sky Mirror.
Rockefeller Center. New
York City.
Totally Cool ... Totally Cool ... Totally Cool. All things Totally Cool.
Totally Cool - the offical registered Trademark. A gift to the World. A gift
from the Universe. Totally Cool. Totally Cool the brainchild and guardian
of mankind. created by Richard Renda 1993. An existence forever in
Time.
Can You
Imagine
SLEEPING
OVERNIGHT
At The Museum ?
Totally Doable.

Seeing in
The Future
Looking at
The Present
Reflecting
on The Past
The Official Editorial Authority
The Official Editorial Authority
O
$ 4.95 U.S.
2007
"A Magazine In TV Land."
Editorial Music Credit:
"Waterworld"
The Universal Pictures
Movie Soundtrack

copyright
All rights reserved.
Stay Tuned - There Is
tons of stuff coming
forward --
Editor-In-Chief:
Laurie S. Schechter
"World's First Vogue Style Editor"
On Every Page There Is
A Song. Wait. And adjust
( your volume ).
A Magazine
Alive
On Every Page a Musical Artist is featured.
Chosen from an editorial point of view of Fine
Talent. If you like their tune you can purchase
their CDs and songs online and in Records
Stores around the World.
Inside The
2007 Issue
(when this goes Red
the book opens)
"ToTaLLy CoOL 1994 - 2004: The First Decade"
2007 ... going into The Future.
"The Official Editorial Authority"
Richard Renda
Editor-at-Work
"Totally Cool : The First Decade ... 1994 - 2004."
- 2007 The Magazine -
going into The Future.
1st quarter Cover Photo by Richard Renda
Culture
Fashion
Features
History
The 2007
Issue
(see below)
Sleepover At The
American Museum of Natural History

This 2007 Issue will be a "Special Edition" covering
many subjects - past, present, and future - in people
and events. This should be a fun adventure. Totally
Cool -our officially registered trademark- has been
around for well more than a decade. The Concept is
that it is about you - no matter who you are in the
world. Because "everyone has something that is
Totally Cool to them." It is the highest levels of Cool
that the Universe has to offer and that the Universe
puts in your very life. And it is about much more than
you think it is. Let me relate a little story to you that
I have always loved and that always sticks in my
mind. It may help keep you centered while making
you realize what Life - at its truest core - is really all
about. Many years ago I was in pursuit of a good
news story and I asked the President of what may
have appeared to some to have been a very stuffy
proper corporate company one of our three stock
Totally Cool questions. It was a stiff, white collar,
tie tight to the neck protocol environment. A big
New York - Fifth Avenue - Japanese Tie Company.
They were donating a portion of the proceeds from a
certain line of ties to children's A.I.D.S. charities. I
asked the gentleman: "What is Totally Cool about
you ???" Honestly, I really really wanted to know.
In The Mag
(opens this week)

Rock & Republic
photographs by
Isabelle Erb

R
The Mag Covers 2006
Rock & Republic. If you do not know the name then you
better know it now !!! It is one of the COOLEST collections
of 2007 to watch for. For both men and women. They have
it all. Plus when it comes to Runway Show production or
professional presentation Rock & Republic makes it happen
beyond the level of Broadway Theater itself. It is Lights,
Cameras, Action. If you do not believe us then go see for
yourself. From beginning to end we guarantee you will not
be bored. And you will want to be wearing their Clothes the
You can find the show at www.NewsContent.com right under the Reuters News Player. (ps: don't forget -- put the Reuters
Player on pause.) Rock & Republic has been dubbed by many fashion experts as "The -Offsite Upset- of the Season."
Feminine and flirty looks ruled the runways for the Spring 2007 collections in New York. Ellen Tracy's traditional, wearable day
pieces included swingy dresses in jersey, poplin, or crinkly georgette. Cynthia Steffe featured playful dresses in watermelon
and cobalt hues that conveyed the very essence of a hot summer day. Marc Jacobs again showed his expertise in both causal
and fine apparel. As he also presented his collections with masterful show presentation that would awe even an Artist's eye.
Rock and Republic presented their collection in the grandest of style at Cipriani's 42nd Street location and transformed the
whole interior into an enchantment of lights and wonder. Spectators watched from clear lucite chairs as models walked on a
highly polished white top elevated runway to classic music by The Who, Led Zeppelin, and the soundtrack from the movie
"The Matrix." Highlights of the collection included tailored jackets, blouses, skirts, jeans, and a form fitting mini-trench coat.
- Clothes For All Seasons -
very next day. You can see the show yourself in a two part
video presentation at NewsContent.com just as if you were
there enjoying the live action in person at the venue. DO
NOT forget the name: "Rock & Republic." Because they will
Rock your socks off and thrill your soul no matter what age
you are - young or old. Whether you are from the farm or the
slickest City of the World.
The 2007 Mag - Special Edition
content posted next few days
Dresses were featured throughout, ranging from a shirtdress to a stunning black floor length gown. For the men there were
also casual jackets and slacks. Guests were greeted on red carpet by Cipriani's well mannered black suit staff. The afterparty
continued in the adjoining "red" room as the overflow crowd was treated to cocktails at an open bar, hors d'oeuvres, and of
course what Cipriani's is known for: the famed Bellini (their original Peach Juice and Champagne mix). While the models
walked the Runway the action was given added depth by showing the clothing collection at the same time on huge flatpanel
screen TV's positioned around the room. A treat no one would ever forget for the rest of their life. (video at NewsContent.com)

written by Richard Renda and Rhonda Erb

E
L
L
E
N

T
R
A
C
Y
Reflecting In A Big Way
Notable Mentions
The Word ... "Swarovski"
An Overnight At The Museum
Made of Gold
THE DEDICATION
An Experience. Inside and Out.
People, Press, and Friends
Have a Heart. The Red Dress.
The Fashion Well. Clothes:
A Fashionable Adventure
In The Fun Department.
The Designers
Badgley Michska
Bill Blass Details
Jovovich-Hawk
Cia Martima
Gottex
Jeremy Scott
Replay
Vans
For The Kids
and more
M
A
R
C

J
A
C
O
B
S
G
O
T
T
E
X

S
W
I
M
S
C
A
N
T
Y

P
J
R
E
P
L
A
Y
Marc Jacobs' Mural Runway
by photographer Jason Szenes
photo credits: Ellen Tracy by Isabelle Erb; Marc Jacobs by Jason
Szenes; Gottex & Scanty by Marc Farb; Replay by Laurie Schechter.
An Experience
Inside and Out.
People, Press,
And Friends.
Get Ready For
A Change
All The Gliters
Is Swarovski

Made Of
Gold
Jovovich-Hawk
Modern Victorian



Know The Name
"ROCK & REPUBLIC"
Clothes For All
Seasons
(story below)


These are our two longtime copylines that represent what this project is all about. Totally CooL is about ...
"Something that comes from the heart" and what we do is "Always Good News All The TIme." The scope is unlimited.
So -- what IS Totally Cool about you ??? We would like to wish everybody the best. And I hope that all your dreams
come true. As Magic Johnson would say, "Just be Totally Cool and have a lot of hard passion doing it." There are lots
of new projects going on as you will see even here below. Now take The Adventure with us. Much love. richard --
Go
Forward
Is it "It" ??? ...
A Controversy
Past, Present, Future
There is Gold
on Central Park
West. In the
City of the
World, New
York City.
Rockefeller Center
Freedom Lost !!! Like the movie
TRON. Another Controversy.
As I waited patiently by the tripod and with video
camera running and after thinking about it for quite
some time the President of the tie company
looked at me and said, "What is Totally Cool about
me -- is that I am not Cool and I know it." Wow !
Need I say more ? That was Totally Cool !!!
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