The Magazine

A Swim Thing. Solid and Stripe Bikinis from H & M Fashion Department Stores.
For more information and store locations go to: www.HM.com

Photographs by Enrique Badulescu.

Editorial Music Credit:

Strike It Up

Black Box

RCA Records

Section 2:

Culture

Fashion

Features

History

Totally Cool ®

The Magazine

outtakes and misc.

Richard Renda

Editor-at-Work

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copyright 2004

All rights reserved.

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A Magazine Alive

Editor-In-Chief:

Laurie S. Schechter

"World's First Vogue Style Editor"

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04Mention2 | 04Mention3 | 2004BCBG | 4LloydKlein | 4Fernandez | 04PerryEllis | MacArt | SweetSachi |
4HumanCanvas

A Swim Thing Photo
Shoot with H&M

The After Party

Section 2

Section 3

Section 2

Section 1

Home

One Piece, Two Piece

ERES

Some quick Mentions

H & M

All Races All Sexes 1

Designers List

2nd Quarter 2004

Front Cover and
Stories Index

A Swim Thing. Shot on location
in Rio de Janeiro. Photographs
by the Lensman Enrique
Badulescu.

The H & M Swimwear collection focuses on three themes. There's Sporty inspired by the
Olympic Games and classic nautical looks in bright block colours, Hawaii which has a retro
feel of floral prints in rich 50's colours, and Pop with 60's inspired graphic prints for the most
fashion conscious of beach enthusiasts.

We said we were off to catch a Wave.
This is the Wave.

Many people, especially in America, are
under the impression H & M Fashion
Department Stores are a new thing. In
fact, H & M have been selling clothes
to the retail market as far back as the
1940's. The photo at left is a shot of
the inside sales floor of the first H & M
store in 1947. Featured at right is an

H & M advertisement from 1954.

(A SWIM THING ... H & M Photo Shoot. Fashion Styling: Sabrina Schreder.
Hair: Rick Haylor. Make-up: Paco Blancas. Models: Fernanda Tavares,
Isabeli Fontana, Daniella Sarahyba, Ana Beatriz Barros, Thais Oliveira,
Andre Resende, Edgar Graca Mello, Carlos Bokelman, Andersson
Dornelles, and Daniel Bueno.)